Design Week Day 1

So here we are, Milan Design Week started.
I'm working on via Tortona, where everything happens.
Tall blond business women are running around, grannies looking for their grandsons graduation work, students looking for inspiration and fashion victims looking for the coolest spot where to have their new fb picture taken.
People are happy friendly and smily; best days of the year.
I went to check the Toshiba Led experience (check video) on the other side of the road, on via Bugatti 4 and it was quite of an extraordinary feeling.
What Toshiba did is a new concept called 'Lucèste' that stands for the italian words: luce(light) and celeste(of sky). Lucèste is a space for visitors to explore the original beauty of light itself.
The atmosphere is very delicate and gentle; a ceiling-mounted LED installation diffuses lighting through a veil of swirling mist to suffuse the exhibition space with a spectrum of growing color. Toshiba commissioned architect Makoto Tanijiri to surround people with a gentle light that gives the feeling of a womb, bringing a sense of connection for human beings with the natural ecosystem of the earth.
Simply Beautiful, worth a look.
http://www.toshiba.it/