1. Allow events to change you.
2. Forget about good.
3. Process is more important than outcome.
4. Love your experiments (as you would an ugly child).
5. Go deep.
6. Capture accidents.
7. Study.
8. Drift.
9. Begin anywhere.
Bruce Mau uses design to originate and innovate businesses, brands, products and experiences.
Manifesto points:
1. Allow events to change you.
2. Forget about good.
3. Process is more important than outcome.
4. Love your experiments (as you would an ugly child).
5. Go deep.
6. Capture accidents.
7. Study.
8. Drift.
9. Begin anywhere.
brucemaudesign.com
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